Part of liberating the cannabis experience is doing things from a different Point Of View, this is a big thing with these guys and it expresses itself in what I call:
Let me explain... the attention to detail is hyper and real down to the color palette coordinated interior paired with a kind of Maryland meets Scandinavian Chic, which is to say a wonderfully warm minimalism that excludes the clutter of modern life, that gets checked at the door (actually nice check-in area) and the result is a nice fuzzy warm yet focused feeling you get this while perusing the display areas set up with empowering words like "Vitality, "Harmony and "Clarity" etc the aesthetic of the words affect the overall experience positively and the whole experiential package just puts you nicely at ease.
The staff is helpful and attendant to your needs, I am always impressed with the so called "Budtenders" skill sets required for the job, equal parts customer service, science and tech paired with that innate ability to seek out your needs based on more than just words... body language and mood plays an enormous part in this and so we connect Liberty's interior chic "The Art of the Experience" back to the overall positive patient experience vibe, kudos Liberty and keep on "Truckin".
Stay tuned fellow connoisseurs we will have some conversation points from Holistic Ind Director of Marketing and Branding - Rachel Genderson, to help you gain just that much more insight into Liberty Cannabis and their mission to change the world for the better starting with medical cannabis in Maryland and beyond!
Hey Rachel - Could you go into the origin and background of Holistic Industries, where and how you started up, 6 years ago I believe which makes you guys (one) the oldest cannabis company on the east coast?
Before founding Holistic Industries in 2014, my cousin Josh Genderson ran our family’s wine and spirits business, Schneider’s of Capitol Hill. He learned the importance of truly good customer service and combined his experience in navigating the highly regulated wine and spirits industry to launch the company.
My background is in fashion and tech and I started my career working at leading fashion brands such as Michael Kors, Diane von Furstenberg and Gilt Groupe. After 5 years, I realized the fashion industry was not for me. I wanted to do something new and temporarily moved back to Washington DC to help my family implement our own seed to sale platform. After one month working at our first cultivation center, I fell in love and never left.
When I first joined Holistic, I was blown away by seeing first-hand how our products and services helped our customers, and why it’s so important to continue to provide high quality medical cannabis for patients in need. Our top priority is our customers and delivering top-notch customer service, while providing access to quality, safe medicine within all of the markets we serve. It has been such a rewarding experience
Holistic was the first cultivation center to open in Washington D.C. and the first to bring CBD to the market. Today, we are the largest private multi-state operator (MSO) with fully vertical operations in California, Maryland, D.C., Pennsylvania, Massachusetts and Michigan.
We grow our medical grade cannabis in a professional, controlled, and carefully monitored environment. Our facilities include cultivation centers, processing centers and dispensaries, where we ensure our customers have the treatments they need.
Holistic Industries - Organic medical cannabis company. Growers, grows, processes, processors, retails, dispensary., east coast, premier, leading future.
What is your role and duties @ Holistic Ind?
Currently, my role is Director of Marketing – a position I’ve held for a little over three years. I’m responsible for leading marketing efforts for all of our brands, with my day-to-day consisting of launching, and executing, successful marketing initiatives for each.
I oversee our marketing budget and work closely with the team, to ensure our marketing strategies are in line with our business objectives and Holistic’s overall plan. I also oversee all of the creative, branding, and social media, etc.
Can you tell us a bit about the company and brand's future plans, operating in multiple states, working with people like the Jerry Garcia family etc?
Holistic has a unique model and approach that enables us to win licenses, scale operations and introduce national brands successfully in highly regulated markets. Today we own and operate a total of seven medical cannabis facilities in five states and the District of Columbia – and we are growing. Currently, we have five pending licenses across several states, including Missouri and Illinois. We source licenses on merit rather than simply acquiring them on the open market.
We have several brand initiatives in the pipeline. One that I’m particularly excited about is The Jerry Garcia Cannabis Collection that’s set to launch in Fall 2020. Working with Trixie Garcia, the rest of the Jerry Garcia family and the other teams involved has been a joint collaboration, as we want to honor Jerry’s legacy in an authentic and honest way.
Another launch we have coming up is Do Drops, our low-dose gummy edibles. While they’re currently only available in Massachusetts, we’ll be launching them in California in the summer and rolling out in additional markets - including Maryland - in chocolate form.
Lastly... What is your favorite music currently?
The Grateful Dead will forever be my favorite band. Getting to work on the Jerry Garcia brand has me listening to the Jerry Garcia Band nonstop for inspiration.
"Heavy yet balanced... Is the best phrase used to describe the overall feeling one gets upon consuming Snow Monster. The exhale brings with it a new perspective while anxiety just kind of floats away"
"Doses Of Feelings Mini-Doses - These little tabs of happiness go almost undetected until you realize that smile fixated across your face in the middle of the work day is their blissful work going on quietly behind the scene"
"The aroma profile on these photogenic nugs are in the slight gassy berry with caramel undertones the effects are pure MD Fire 24% total cannabinoids and 1.11% terpenes respectively"
"Another photogenic batch from the guys over @ Strane, the effects are heavy and cerebral testing in at 35.5% total cannabinoids (Whoa) and a healthy terp profile at 1.49%"
"Mendo Breath Strain - The non-flavored Serenity Tincture by Liberty comes in a 15 mL bottle and is made with 100% natural, GMO-free, pure-ethanol, and cannabis."
"The effects come on pretty quickly and in abundance, hard hitting and lingers for awhile... Sedative Euphoria is what I would call this Blue and Cream"
The effects come on pretty quickly and in abundance, hard hitting and lingers for awhile... Sedative Euphoria is what I would call this Blue and Cream, although the Indica features are pronounced there is enough heady euphoric energy to feel well rounded - Body & Mind with this one like the yin and yang perfectly coiled up against each other.
This is some of the finest evening medicine this Connoisseur has had in some time, the best comparison I can make is with Evermore Cannabis Co MD famous - Blue Cookies, those of you in the know will know what I mean.
The sedative body waves roll in after about 20 - 30 mins and the rest of the evening is mellow mania, as heard through the audio-prism of Digable Planet's classic 90s album Blowout Comb which is an appropriate vibe and headspace to enjoy this super fine product.
These little nuggets of purple, green and lime joy are available all throughout MD @ Dispensaries right now for a bargain $60 a quarter @ Health For Life White Marsh and $75 a quarter for a slightly higher THC batch (31%) @ Your Farmacy in Lutherville either batch will do you well and I didn't really notice a difference in appearance between the two.