A few years ago, I had the opportunity to photograph the grand opening of Story of Maryland's Hyattsville dispensary. This assignment involved capturing interior and exterior shots, staff portraits, and producing a short video for social media.
The experience not only showcased the dispensary's unique aesthetic but also highlighted the evolving narrative of Maryland's cannabis industry.
Setting the Scene
Located at 2486 Chillum Road, near the bustling Shops at Queens Chillum, Story of Maryland – Hyattsville Dispensary stands as a beacon for both medical and recreational cannabis users.
The interior design immediately caught my eye—minimal yet striking, with unfinished black ceilings, bold red typography, dark wood cabinets, and semi-finished cement floors.
Capturing the Essence
Photographing the Story of Maryland – Hyattsville Dispensary was an exercise in storytelling through visuals. The exterior shots aimed to encapsulate the dispensary's modern façade, blending seamlessly into the urban landscape.
Interior photographs focused on the meticulous design elements that create a welcoming atmosphere for patrons.
Staff portraits were particularly engaging. Each team member exuded passion and knowledge about cannabis, and my goal was to reflect their dedication and approachability.
These images were intended to humanize the brand, offering potential customers a glimpse into the friendly faces ready to assist them.
The short video produced for social media aimed to provide a dynamic overview of the dispensary. Through a series of quick cuts and engaging visuals, we highlighted the product range, the inviting interior, and the enthusiastic staff.
The video served as a digital handshake, introducing Story of Maryland – Hyattsville to the online community.
About Story of Maryland
Story Cannabis Company believes everyone has a unique story with the cannabis plant. These stories fuel them to provide the best service and products to improve their customers' overall wellness and happiness.
In Maryland, Story Cannabis operates several dispensaries:
Story of Maryland – Hyattsville Dispensary: Located at 2486 Chillum Road, this dispensary offers a curated selection of premium cannabis products from esteemed brands like SunMed Growers, Strane, and Curio.
Story of Maryland – Waldorf Dispensary: Situated at 12383 Poons Market Place, this location serves the Waldorf community with a variety of cannabis offerings.
Story of Maryland – Mechanicsville Dispensary: This dispensary caters to the Mechanicsville area, providing quality cannabis products to its patrons.
Each location is designed to offer a personalized experience, ensuring that every customer's cannabis journey is both enjoyable and informative.
The Irony of Storytelling Through Photos
As a photographer, my mission is to uncover subtle, powerful moments that often go unnoticed. Capturing the grand opening of a dispensary named "Story" added a layer of irony to my work.
Here I was, using visual storytelling to narrate the inception of a place dedicated to personal cannabis stories. It was a meta-experience—telling the story of "Story" through my lens.
Key Takeaways
Visual Storytelling: The grand opening of Story of Maryland – Hyattsville Dispensary provided a rich tapestry of visuals that encapsulated the brand's ethos and the welcoming atmosphere of the dispensary.
Community Engagement: The staff's enthusiasm and the dispensary's thoughtful design reflect a commitment to serving the local community effectively.
Brand Narrative: Through photography and videography, we highlighted how Story of Maryland integrates personal cannabis experiences into their brand identity.
In essence, the project was more than a photoshoot; it was an opportunity to document the beginning of a new chapter in Maryland's cannabis narrative, one that Story of Maryland continues to write with each customer's experience.
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