As the calendar inches toward the end of the year, Sunburst Pharm is not only celebrating the connections they’ve built but also looking ahead to an exciting future. With plans to open a brand-new, purpose-built dispensary in 2025, this commercial marks the beginning of a bold marketing campaign that sets the tone for their next chapter.
Shot at a stunning waterfront house in Cambridge, Maryland, the commercial blends the natural beauty of its surroundings with the festive energy of a New Year’s celebration.
Here’s a behind-the-scenes look at the creative vision, meticulous planning, and artful execution that brought this commercial to life.
Scene 1: Setting the Stage
The commercial opens with a wide-angle shot of a beautifully decorated private residence at dusk, perched on the serene waterfront of Cambridge. Twinkling lights peek through the windows, hinting at the magic inside.
The camera pushes in, handheld, creating a sense of anticipation.
The lighting team used practical lighting to flood the scene with warmth, courtesy of open drapes spilling the house’s glow outside.
The music begins here—an upbeat, celebratory track that sets the tone for the evening.
Equipment highlights:
Lens: f4 @ 24mm
ISO: 12800 with an ND filter to manage the glow effectively.
Scene 2: Welcoming Guests
What’s a party without its guests? The next scene captures a team member arriving with a bottle of wine and a festive spirit. This static mid-shot, framed from the outside, invites viewers to step into the world of Sunburst Pharm.
The waterfront home’s inviting exterior, adorned with tasteful decorations, added an authentic touch to this scene.
Rembrandt rim lighting enhanced the composition, complemented by the ambient glow of the festive lights reflecting off the water.
Equipment highlights:
Lens: f4 @ 35mm
ISO: 12800 with ND filter
Scene 3: The Party Unfolds
Once inside, the story transitions to the heart of the celebration. A handheld push-in mid-shot captures team members laughing, chatting, and enjoying Sunburst Pharm-branded products.
A close-up of hands passing by a tray of infused snacks adds a sensory element, making viewers almost taste the moment.
The lighting here is an interplay of soft ambient lighting from a lantern softbox and practical sources like lamps and candles. Every product is placed in the foreground, ensuring subtle yet effective branding.
The food spread—a visual feast of charcuterie, desserts, and infused delicacies—gets its own close-up. This scene builds the atmosphere of indulgence and celebration that defines the holiday season.
Equipment highlights:
Lens: f4 @ 35mm and 50mm for close-ups
ISO: 12800 with ND filter
Scene 4: Games and Toasts
What’s New Year’s without a little fun? A tripod mid-shot pans across a small group playing party games, with bursts of laughter filling the air.
The camera then transitions to heartfelt toasts shared by team members, champagne flutes glinting in the warm light.
The idyllic waterfront home served as the perfect setting for these genuine moments. Sunburst Pharm branding weaves seamlessly into the decor—a centerpiece here, a party favor there.
This understated integration emphasizes the brand’s presence without overshadowing the celebration.
Equipment highlights:
Lens: f4 @ 35mm and 50mm
ISO: 12800 with ND filter
Scene 5: Moments of Connection
The next sequence captures the soul of the gathering. Genuine smiles, a warm hug, selfies and candid photos bring a personal touch.
A close-up of a guest making s’mores by the fireplace adds a nostalgic, cozy vibe.
The lighting here leans on practical sources, with rim lighting to highlight the subjects against a glowing background. Before the transition to the dock, the party slows for a moment of camaraderie on the back porch.
A group gathers around a beautifully crafted, one-of-a-kind glass bong—a centerpiece of the celebration.
These moments of connection ground the commercial, making it relatable and heartfelt. Laughter fills the air as they share cannabis products from Sunburst Pharm, elevating the moment with premium flower and infused treats.
The warm glow of porch lanterns, coupled with the crisp Cambridge night air, creates an intimate scene that highlights the role of cannabis in bringing people together.
As midnight approaches, the party moves outdoors.
Equipment highlights:
Lens: f4 @ 35mm and 50mm
ISO: 12800 with ND filter
Scene 6: Transition to the Dock
Guests grab sparklers and head toward a dock, their path illuminated by practical lighting and RGB tube lights. A handheld tracking shot captures the movement and energy, building anticipation for the fireworks.
The dock, nestled by the waterfront, became a star in its own right. With the quiet stillness of the water and the sparkling sky above, this setting added a cinematic touch that tied the whole production together.
The transition symbolizes stepping into the new year—a visual metaphor for leaving the past behind while carrying the light of celebration forward.
Equipment highlights:
Lens: f4 @ 35mm
ISO: 12800 with ND filter
Scene 7: Fireworks and Reflection
The climax of the commercial bursts into view with a wide shot of the dock, silhouetted figures against a backdrop of fireworks. Close-ups capture individual reactions—eyes wide with awe, faces lit with excitement, and quiet moments of reflection.
This juxtaposition of emotions reinforces the depth of connection that Sunburst Pharm fosters.
RGB tube lights and handheld LED sources were carefully placed to complement the natural light of the fireworks, adding vibrancy without overpowering the scene.
Equipment highlights:
Lens: f4 @ 35mm and 75mm
ISO: 12800 with ND filter
Scene 8: Raising a Glass to 2025
The final scene brings the entire team together, glasses raised in unity. A pan-and-tilt shot reveals the group against the tranquil waterfront backdrop, with fireworks and the starry night sky framing the moment.
The scene fades out with Sunburst Pharm’s logo and tagline: “Here’s to a bright 2025. Sunburst Pharm – Growing Together.”
The Takeaway: A Celebration of Connection and Growth
This 90-second commercial, filmed at a picturesque waterfront house in Cambridge, Maryland, is more than just an advertisement—it’s the beginning of a bold new chapter for Sunburst Pharm. The commercial captures the essence of connection, joy, and community that the brand stands for while marking the launch of their exciting plans for 2025.
As part of their growth, Sunburst Pharm is expanding into a brand-new, purpose-built dispensary, set to open next year. This campaign serves as the cornerstone of their forward-thinking marketing strategy, designed to showcase their evolution and ongoing commitment to providing exceptional experiences.
With this heartfelt celebration setting the tone, Sunburst Pharm is inviting their community to grow alongside them as they embark on this next phase of their journey.
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